The unisex brand Miia Magia Design was created in 2011 by its Stockholm based Finnish designer Miia Magia, a multi-talented artist, she is a jewellery designer, seamstress, DJ and professional make-up artist. It is the balance between these different professions that she brings to her pieces to create her innovative, timeless and handmade jewellery, as well as for her choice of durable and high quality materials.
Inspired by the sight of a fallen disco ball that had fallen on the dance floor, she imagined what the broken pieces would look like in the form of a necklace. “Sibelius”, one of her most distinctive necklaces was the result.
Miia Magia approaches jewellery creation as a work of art. The quest for perfection is at the heart of her design philosophy. She creates non-conformist and refined jewellery for men and women. Her creations combine artistic vision and non-traditional materials. It stands out by knowingly doing the opposite of what others do. Also her very personal approach makes her style immediately recognizable.
Whatever the materials used – steel, crystals, zippers or hardware materials – Miia Magia’s handmade pieces will enhance your look. The designer carefully selects the materials in order to promise a quality of slow fashion, ethical and durable.
As it emerges from this broken disco ball, Miia insists that she finds beauty everywhere and makes it an essence of style. Her jewellery offers the chance to share a piece of her enchanting world. You will discover eye-catching jewellery that undoubtedly stands out!